You've got to love the concept of a press release. If you look at Canadian press releases there are an awful lot of them per day, all pushing something. A press release is useless if it just hangs in limbo, it has to be picked up by content-hungry newspapers.
So, this press release is a classic, picking up on something that may have happened a while ago, and polishing it up to make it look current. I'm picking it up in my blog, just so they are happy! (maybe not!).