Wow, this is a slickly written piece by the PR department at Berkeley. It's proof that this is the only way that scientists are allowed to communicate now. I'm the only 'naked' scientist left. :)
It's a very neato article written without a speck of physics. I've written again and again on this silliness, but it's the only way that seismic monitoring gets funded these days. So, what the heck. It isn't the first time that unscientific nonsense gets a lot of funding. :)
You should read this if you are in the PR department of a university. It's an example of the pinnacle of the art. I put this in the same category as Europe weighting co2 over carbon particulates in the latest diesel scandal.